Identify the purpose of the brand & set measurable KPIs, e.g., reach, impressions, website clicks, or conversions.
02.
Understand the Target Audience
Determine the demographics, interests, and behavior of the ideal audience and align the audience with influencers who have similar followers.
03.
Set a Budget
Allocate funds for influencer fees, content production, promotions, and tools. Decide between micro, macro, or celebrity influencers based on the budget and goals.
04.
Evaluate Metrics
Analyze engagement rates, follower authenticity, and past campaign success. Contact shortlisted influencers with clear collaboration details.
05.
Develop a Campaign Strategy
Choose a campaign type (e.g., product reviews, tutorials, giveaways, or UGC) and define deliverables (e.g., posts, stories, videos, or reels). Share a detailed creative brief outlining brand guidelines, messaging, and tone.
06.
Campaign Launch
Share necessary materials like products, access links, or visuals
& monitor influencers’ content to ensure it aligns with the brief.
07.
Monitor and Track Performance
Use tools to measure engagement, traffic & conversions.
08.
Analyze Results
Compare performance metrics against initial KPIs. Collect qualitative feedback from influencers and audiences and share with brands.
09.
Optimize for Future Campaigns
Identify successes and areas for improvement and build stronger relationships with high-performing influencers for future collaborations.
